High-End Sunglasses Aren't Selling, so LVMH Eyes New Market

The Economy is Beginning to Affect the Luxury Market...

So much so, that LVMH has decided to move into "lower budget" market.

Thélios acquires Barton Perreira

[{"selector":"#anim-a54e0e4b-8a0a-47f0-8434-fbbf42b43f05 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.843749786673241%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Thélios is basically the eyewear division of the world's largest luxury brand, LVMH. This is a huge deal, here's why...

Thélios acquires Barton Perreira

[{"selector":"#anim-3732504a-e8ae-402d-80b8-682555dd35e0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Thélios is basically the eyewear division of the world's largest luxury brand, LVMH. This is a huge deal, here's why...

Expanding the Brand Overseas...

[{"selector":"#anim-dc8826bf-57b0-4ae6-b2ee-43fcba1625c1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Barton Perreira is quite popular in the United States, but now it can expand to Europe and Asia markets.

Sandra Bullock and Ryan Gosling are known fans

[{"selector":"#anim-9b0d029a-49e7-4614-9194-f0002f5e1489 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.812499744007886%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-296eae04-beea-4bcc-b7fd-29057676dc3c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-861350aa-eb5e-47e0-ba7e-a612f87ee835","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a9dcede5-51e8-4edb-9646-d983cf48bafb","keyframes":{"transform":["translate3d(172.99999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b104d73-4fdb-4d49-b539-3ee7bdfe1678","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de0ae095-fa39-47a9-9d94-1443096b9d5d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Both celebrities have been known to wear Barton shades. Celebrity Sunglasses

Get the whole story from Fortune

[{"selector":"#anim-c694deb4-4837-4d78-8aaa-0103c7adc020 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(3.552713678800501e-15%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1b5039cc-30d7-46e8-bc08-4d8b42715812","keyframes":{"transform":["translate3d(129.84496%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e68bd05-787a-418c-9b8d-1a8c5b67de03","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b11a6925-e9f0-4856-ae35-7630cac13e9d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Fortune.com Article

The Economy is Beginning to Affect the Luxury Market...

Thélios acquires Barton Perreira

Thélios acquires Barton Perreira

Expanding the Brand Overseas...

Sandra Bullock and Ryan Gosling are known fans

Get the whole story from Fortune

We first heard the story of LVMH buying Barton Perreira from an article on Fortune.com - check it out!